Blogs is known as entries contribution of an author which posted on a regular basis, these author are commonly known as bloggers. Corporate higher management such as directors, managers seem to own a blogs nowadays, but their focus derive around corporates issue. These corporate blogs are contributed by a few author or maybe more.
- Create Transparency
Corporate blogging enable organization to communication with customer by providing comment space for feedback. It creates transparency as to which the form of communication are being delivered in a more casual way rather than a sale person trying to push a products or services. It allows transparency in a certain extend.
- Instant Feedback & Communication
Communication has made easy through chatbox and leaving down comments after each post. Blogger can response to any comment instantly besides, it is the best of handling any complaints or critism as prompt action can be taken to minimise customers dissatisfaction.
- Linkage to other Blogs
As corporate wants to stay at customer top priority list of blogs more visited, frequent post entries ensures corporate blogs are maintained in the top search engines when a person search anything related to the organization or issue addressed by it. Moreover, other blogger will linked corporate blogs in their own blogs expanding wide coverage of customer which might be difficult for organization to do so in advertising alone.
- Less Costly
Corporate blogs are known to save cost as it do not need much resources only active author to post up entries and computers. Organization which has effectively carried out this form of communication tools has realised the potential of utilising it. Besides, its proved to be less costly by maining only one blogs which able to reach wide coverage of target market.
15 Most Popular Corporate Blogs (Technorati ranked) – May 2008
#15. Boeing – Authority: 67
#14. Monster – Authority: 73
#13. Kodak – Authority: 105
#12. Delta – Authority: 252
#11. Yahoo! – Authority: 297
#10. General Motors – Authority: 364
#9. Ask – Authority: 364
#8. LinkedIn – Authority: 591
#7. Digg – Authority: 641
#6. Dell – Authority: 799
#5. Yahoo! Search – Authority: 1130
#4. Facebook – Authority: 1478
#3. Flickr – Authority: 1744
#2. Adobe – Authority: 1797
#1. Google – Authority: 8492