An example of an E-Commerce success and its causes

An example of an E-Commerce success and its causes

Example of Success

One example of the application of e-commerce in Malaysia would be the partnership formed by the Citibank and Lembaga Hasil Dalam Negeri Malaysia(LHDNM).
Citibank was the first foreign bank in Malaysia who had launched Citi Connection e-Tax, an online payment system for the companies to settle their tax payments through online system.The access is allowable for the customers for 24 hours and 7 days (24/7). It is a total convenient and secured way for users to settle their tax payment to LHDNM. A form could be obtained via online from LHDNM webpage and settle the payment through Citibank, the web-enabled financial services portal.
According to Sanjeev Nanavati, Chief Executive Officer of Citibank Berhad told that these form of partnership is the basic platform for customers to directly pay their tax over 19 different tax payments via CitiConnect. It is also an easier way without hurdles to settle tax payments for the companies mainly.
Besides, Citibank has also considered the employees and therefore supported the employees on the their PCB tax payments. Employees or corporations could upload their PCB submission and initiate payment via a simple user interface. For Citibank,it was not a hard task as it was just the same as EPF-Contribution alliance which is currently available in Malaysia.
Last but not least, through this E-tax payment via online, it also has carved a shape into a leading paths in coordination with Bank Negara Malaysia’s strategy to promote greater adoption of and migration to more competent electronic payment modes. In line with it, in a ceremony, Yang Berbahagia Dato’ Hasmah Binti Abdullah, Chief Executive Officer of LHDNM, said “these partnership works as another level of success in the ever-continuing strategy between public and private sector.”

Causes
The causes of the success could be due to:

• Complete
  Payment through online could be in complete information provided to the customers and as detailed explanation to the customers on making payment through online.
• Simple
  Customers would be happily using it just because of the simplicity with the online payment. Even if it was first time for the user but still they can get used to it. This is mainly because of the simple instructions.
• Creation
  It is very easy to search information on these with the help of search engine friendly pages such as Google, Yahoo and MSN.
• Flexible
  Easier to meet your need on the payment as you do not need to go to the LHDNM department to settle the payment and bring along a huge sum of cash. Besides, u could just make the payment wherever you are.
• Competitive
  Citibank has competitors therefore the formation partnership for e-tax payment could establish itself to others well and increase the number of customers perhaps.
• Acceptance
  Credit cards payment are widely accepted nowadays for the online payment in real time with or without your own merchant account. What you have to do is-just choose any of the 85 integrated payment gateways.
• Attractive
  It is well customized therefore it is attractive that could grab the attention of new users with its convenient and fastest way as solution to pay tax online.

Finally,before I conclude I would like to share my opinion, which is that e-commerce has developed far beyond our expectation.Therefore, more knowledge should be obtained regarding its success which opens a wider way for easier lifestyle.Big companies are mostly welcomed to subscribe the application of e-commerce for their daily business but at the same time it is advisable to also look through the danger site of it as there are many intruders,hackers,etc.

Related Links
http://www.theasianbanker.com/
http://www.thepaypers.com/
http://www.ecommerce-journal.com/